MARKET

The firm has identified four major market segments for itself, which are:
a) RTS (Ready-to-Serve) Beverage Manufacturers
 
This segment includes well established operators like Dabur and Godrej Food Limited (GFL). The Company supplies Litchi pulp to GFL for its ‘Jumpin’ brand of RTS drinks and to Dabur for its ‘Real’ brand.
 
 
b)
The huge Export market
 
Exports are a big market for Amrapali Foods with Hongkong, Middle-east and the European countries forming the major regions.
 
 
c) Bulk domestic consumers like Armed Forces, Hostels, Hospitals, etc.
 
AFL this year has already bagged orders for the Armed forces for canned products and has been supplying regularly to Hotels, Hostels and Hospitals. In particular one of the products, the Litchi Whole-in-Syrup has been doing really well, both in the national and international markets.
In addition to this AFL has also been supplying products like Pineapple Tit-Bits and Fruit Cocktails (in Cans) to Katyis, Holyland, etc.
 
 
d) The Local market
 
AFL has been for long operating in the local market under the Amrapali brand name. It offers several products to the market like Tomato Snack dressing & Ketchup, Tomato Puree, Pineapple Slice & Juice, Fruit cocktail, Mixed-fruit jam Pickles, etc.
Amrapali Foods has built a strong brand name in the Local Market. It has also participated in the local trade / fun fairs, having an RTS counter, which has been encouraging.
 
 
 
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